About

I am a freelance designer, originally from Edinburgh, but now living and working in Hertfordshire, England. I commonly call myself a Web designer, though recently I’ve found that job title doesn’t tell the whole story. Designing, building and promoting Web sites is a big part of what I do; however I concentrate on the thinking and planning that happens before any graphics are produced or any code is cut.

I specialise in user-experience design for the Web. My job is to help organisations use the internet effectively to improve their business. I do that by helping them set clear, measurable goals – then find, research, understand and satisfy their customers.

This page is more about me, so if you’re less interested in my life-story and more interested in what I can do for you, please see ”What I do” (ps – I won’t take offence if you do).

Aside from my independent consulting duties I am also a founding member of Tactic Group, a Web research, design and marketing agency serving the adventure sports industry worldwide.

Work history

Before I returned to freelancing in 2007 I worked for over two-years in a medium-sized software development team specialising in government ICT solutions. As lead user-experience and interface designer I was responsible for ensuring highly usable and accessible products for local councils and government agencies.

From 2002 to 2005 I was involved in various local, national and European ICT projects researching use of the Web and software to transform the way public services are delivered.